Social media platforms have emerged to become a perfect medium for brands to interact with their potential customers on a personal level. Of all the platforms, visual-dominated platforms like Instagram have enabled brands to reach out to a massive audience base, increase the visibility and awareness of the brand, and boost sales & conversions.
The main advantage that Instagram holds over its competitors is the visual presentation of the platform. The stunning and vibrant look of Instagram is tough to miss out on and has created a user base of over 500 million active users daily.
Noticing the potential of the social media giant, brands have begun to use the presence of Instagram in their marketing strategy and efforts in a multitude of ways.
One of the ways that emerged as the best bet is to embed Instagram feeds on the website. This strategy has made its way into the marketing game of every brand due to the tremendous benefits it offers.
This blog will give you an insight into the 5 easy steps involved in creating and embedding an Instagram widget on the website.
Without any further ado, let’s get started!
Embed Instagram Feeds On The Website In 5 Easy Steps 2023
Step 1 – Choose an Instagram feed aggregation tool
Before we get into the embed process, it is crucial to first understand and shortlist an aggregation tool for the strategy. You need to shortlist and select an appropriate social media aggregator.
Even though there are many tools available for the aggregation of Instagram feeds. You need to shortlist the tool after considering the features and functionalities of the tools. There are many tools available like the Taggbox Widget and you need to look for the one that suits you best.
Step 2- Log in to the tool
After finding the perfect tool, you need to create an account and log into it. Post logging in, you will be redirected to the dashboard section of the tool.
Creating an account is extremely easy and the process can be completed in a few minutes. You need to give an interesting name to the Instagram widget and you will be set for the content aggregation process.
Step 3- Aggregate the Instagram feeds
Next, you will be required to click on the Create Feed option to aggregate the Instagram feed. You will be given an option to aggregate the feeds using a specific connection type. You can choose from options like hashtags, username, profile, etc.
Simply click on Create and you will be able to see the aggregated feeds in a couple of minutes in the widget editor.
Step 4 – Customize the feeds & Generate embed code
At this stage, you will be able to customize the Instagram widget as you want it to be. Depending on the tool chosen, you will be given the option to choose from a variety of options like fonts, colors, themes, layouts, etc.
Customization of the feeds is crucial as it increases the impact and effectiveness of the Instagram widget and garners more attention from the website visitors.
Once you are satisfied with the look of the Instagram widget. You will be set to begin with the embedding process. However, you will be required to generate and copy an embed code.
Click on Publish and select your preferred website building platform. You will be able to see a Get Code option. Click on it and copy the code on a clipboard.
Bonus- You may also have the option to adjust the height and width of the Instagram widget.
Step 5 – Embed the Instagram widget
Finally, all you need to do is embed the Instagram widget on your website. Log into your website building platform and redirect to the webpage or section where you wish to showcase the Instagram feeds.
Visit the backend section of the website, paste the copied embed code into the given section. Save the changes and you are done! You will have successfully embedded the Instagram feeds on your website.
Here we are at the end of this post and you are now aware of the steps in which you can easily embed Instagram feeds on your website.
This strategy has made its way into the favourite marketing strategy list of smart marketers and budding brands. Embedding Instagram feeds is one of the best strategies to upscale your marketing efforts and maximize your profits.
If you are a brand and have not yet used this strategy in your business, then you are missing out on a lot!
Go on now, choose your preferred social media aggregator. Make the most of the features and embed a visually striking and highly engaging Instagram widget on your website!
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