Many agree that generic logos we see around us are easily forgotten because they are not equally impactful as the more recognized creative logo design options brought to our notice. So, what is it about emblems that make them stand out? What designs evoke a fond memory or a particular emotion? When creating a professional
Many agree that generic logos we see around us are easily forgotten because they are not equally impactful as the more recognized creative logo design options brought to our notice. So, what is it about emblems that make them stand out? What designs evoke a fond memory or a particular emotion?
When creating a professional logo design, companies are in a powerful position to impact consumer perception of their brand strongly. That is why displaying and delivering a fully comprehensive message regarding the company’s identity and prospects is important.
Though the logo designing process seems simple, it is not. A lot of market research is involved, and it is important to have thorough knowledge regarding buyer personas and logo design principles.
Creating a logo personifying your brand strengthens brand awareness and eventually helps grow a business. Below are the nine fundamental steps in designing a logo that will be eye-catching and highlight your business’ prospects.
- Begin With Your Narrative
A business must sell itself and its product to be profitable as a company’s goal at the end of the day is to make money. Today’s marketers believe stories strongly influence customers compared to commonly known facts about a product. Therefore, it is recommended that your logo tells a story.
Before designing and creating your logo, take time and ask yourself what your company’s story is. For instance, the Coca-Cola logo displays script letters in white font with an image of a polar bear, not a brown carbonated beverage.
Brands that step away from the conventional ways of advertising and convey the ‘why’ in their story tend to be more successful at marketing and promoting their brand. This depiction comes from the typeface, color, and shape used in a company logo design.
- Select Words Describing Your Brand
After having your story and logo draft ready, it’s time to move from tale-telling to executing your concept to find phrases and terms that aptly describe your brand and search for the most suitable words in the thesaurus to represent your product.
For instance, if you work in the apparel sector, you might enter “clothes” in the search bar. The number of descriptive synonyms that appear will surprise you. You may even click on these outcomes to launch new searches and conduct further research as you decide which terms most accurately describe your brand.
Look for five to ten words that not only detail what you do but also describe the previous steps and why. Each of these phrases can assist in clarifying a notion and fit together like puzzle pieces.
- Seek Inspiration From The Words Searched
Grab a pencil and paper and begin drawing every concept that comes to mind after knowing why you are doing it, and include essential words to guide you through the process. Permit each novel idea to develop on its own. If the initial few sketches aren’t perfect, don’t give up; keep improving and use old ideas as inspiration for new ones. These sketches could be focused on a shape, the name of your company, or both.
Consider the following as you abstractly outline concepts for your logo:
- Maintain a simple shape. You’re in good shape if you can quickly sketch the most symbolic elements in less than seven seconds. Any widely used clip art or standardized symbols like a globe, star, or other comparable icons that users can too easily recognize from other locations should be avoided. These are quickly overlooked at first glance. The better your final logo is, the more inventive you were at this point. Your customers will most likely remember your logo, so be truthful in the artwork.
- Your best mate or worst adversary depends on the color used in a logo. Color must be a part of your emblem, but use caution when choosing the hues. Be aware of the color trends currently employed in your target market. Don’t pick more than three colors in general. Pick a hue or combination of colors to help you stand out from the crowd. Don’t utilize all the colors in a rainbow for the love of marketing.
- Use Your Buyer Persona & Test Your Top Sketches
After drawing a few different sketches, go back and rightfully select the top three ideas. Please don’t give this much thought; choose the designs that catch your attention and present them to those who have relevant design experience and will share their honest feedback.
Give a trusted colleague, your family, and friends access to these outlines. Bring the individual who most closely resembles your buyer persona or ideal customer profile; these sketches are feasible. This gives you the most useful feedback on your artwork since it can predict how others outside of your immediate circle will see your brand.
Be ready for candid criticism, and don’t take unfavorable remarks personally. These suggestions will improve your final logo. Choose one last notion to be developed into a design using their feedback and suggestions.
- Perfect the Drawing You Selected
Congratulations, you’re on the right track to having a killer logo! It’s time to hone the sketch you want to use and finish the story you started with in Step 1 after you’ve found the sketch you want to continue with.
Review the terms you first identified using a thesaurus in Step 2 to start modifying your logo. Now, consider the drawing you selected: What terms is this sketch still missing? Utilize them to modify your sketch and add the qualities of the ideas you ultimately rejected that you liked the best.
- Create the Layout for Your Logo Using a Design Platform
Now that you have your paper drawing in a digital version, it’s time to get technical. You can replicate your sketch in digital form using one of the many free design tools that are accessible. Listed below are some cost-free options:
- Logo Crisp
- Appy Pie’s Logo Maker
The platforms mentioned above can assist you in digitizing your hand-drawn logo, but it will take some technical guidance to make your idea come to life for a corporate audience. The layout is one of the most crucial aspects of doing it right. Please ensure the logo is aligned with its surroundings and that all the text and objects are evenly spaced out.
A logo need not be symmetrical but must be aligned in various situations. You will likely come across instances where your logo is positioned against various vertical and horizontal boundaries; regardless of how you could repurpose your logo and where you might publish it, it should still look good in these settings.
- Choose Adaptable Colour Schemes
The color scheme of your logo might contrast beautifully with the color of the canvas on which it was produced, but eventually, it will be used against backgrounds whose hues you didn’t choose.
Let’s go back to our Step 1 Coca-Cola example. The company’s logo is usable on any colored can it offers.
Always have alternate logo colors for both light and dark backgrounds. That might only require changing the font’s color. Or, in rare circumstances, you might need to alter the color of your logo altogether.
Make one of each option to be ready for promotional items that will feature your logo. You should have many color versions of your logo for various products, like t-shirts, stickers, notepads, and coffee mugs.
- Select a Typeface
Now is the moment to use text and pictures together. Start taking into account the written name of your organization if the chosen sketch is largely a shape or symbol rather than text. If your company name ever stands on its own without the symbol, think about the typeface this text will use.
Unbelievably, the typeface you choose can reveal a lot about your company. You can select a serif font (each letter has a stem), generally known as a classic or modern typeface, or a sans serif typeface (with no stems).
Avoid using the universal fonts that come with word processors. Times New Roman, Lucida Handwriting, and Comic Sans are a few generic font types. By making you less memorable, these typefaces will only work against you and your business.
- Maintain Flexibility
The purpose of a logo is to represent your brand across many media, including print, your website, each of your social network business sites, and the internet as your company expands. You need a logo that can be scaled down to a screen, onto the side of a pen, and blown up extremely large for a billboard. Regardless of the logo’s size, every element should be easily legible.
This process may seem intimidating, so proceed slowly and don’t rush. Instead of starting a few months later due to a design flaw or change of heart, it is preferable to cautiously see the process through to the conclusion and have a spectacular brand presence.
How can you know if your logo is a winner once you’ve finished it? To evaluate the viability and impact of a new logo, use a Logo Grader.
You might be thinking that’s a lot after reading all of that. We comprehend your emotions. When we stated how much effort goes into putting together a creative logo design, we weren’t kidding. Weeks are normally needed for designers to complete each phase. Therefore, a final bit of advice is to take your time. Spend some time performing the exercises described in each phase, and the amount of work done will be reflected in your final design.
9 Simple Steps To Put Together a Creative Logo Design
Many agree that generic logos we see around us are easily forgotten because they are not impactful. So, what is it about emblems that make them stand out?