Best 10 Creative Video Marketing Ideas for Your Business

Best 10 Creative Video Marketing Ideas for Your Business

Video will account for 82% of all consumer internet traffic by 2022, according to estimates.  In light of this, it is more important than ever for businesses to focus on using video to grow their brands in this day and age.  We are here to tell you that video marketing isn’t going anywhere anytime soon

Video will account for 82% of all consumer internet traffic by 2022, according to estimates. 

In light of this, it is more important than ever for businesses to focus on using video to grow their brands in this day and age. 

We are here to tell you that video marketing isn’t going anywhere anytime soon if you’ve been considering it for some time. It would be a good idea, if you have not already done so, to create video content in 2021. To create videos in this way, you can use a marketing video maker tool. Among the many uses of this tool are YouTube shorts, advertising videos, product demos, etc.

Did we convince you to include video in your marketing strategy yet? Statistics show that. 

So, what video should you create? Let’s look at a few suggestions. 

You might be stuck on what video to make after seeing all the video ideas floating around the internet. 

If you are having trouble brainstorming ideas, please do so.

Find out how you can grow your business using these 10 creative ideas!

You Can Market Your Business with These 10 Video Marketing Ideas

Video marketing is an effective form of digital marketing.

Your audience can learn more about your brand and what you have to offer with videos ranging from welcome videos to product reviews to testimonials.

You might be wondering what video ideas you can use to get started with video production.

1. Video Tutorials

Your audience will appreciate how “how-to” videos show them how to use your product. Your audience will feel comfortable with your brand and trust you after watching these videos. 

You don’t even have to make long how-to videos!

A marketing video maker offers marketing videos, advertising videos, branding videos, and YouTube videos. It also educates customers on how to troubleshoot or create their own products in just a few seconds.


2. List Videos

List videos are another popular video concept that you should strive to encourage your audience to click in and watch. Titles for videos like this one could be anything such as “5 reasons to _____,” “6 ways to _____,” etc.
A countdown video is another common style of list video in which your audience is kept in the dark until the end. You can find excellent examples of this style of video on GoPro’s YouTube channel. These videos are categorized as “Top 10”.

3. Display of Product

A product presentation film shows potential buyers what your company’s products look like in action. Your company’s product may also benefit from this type of film if you are trying to develop trust and credibility.

You may emphasize your product’s benefits, features, and manufacturing process in this movie, helping buyers decide whether or not it is the right product for them!

4. Testimonials

85% of consumers have watched a video testimonial to learn more about a company, product, or service.

It is the most effective way to demonstrate your company’s benefits to individuals or companies through testimonial films. There’s nothing like hearing how you saved your customers time, money, or whatever else you helped them with on video.

5. Featured Tips Videos

Tips are always welcome, aren’t they? Among the most popular video ideas, top tip videos perform well.

The audience wants to walk away from a video having learned something worthwhile. On other social media platforms such as YouTube, Instagram, TikTok, and others, many companies will curate “top tip” videos. 

6. Advertisements on YouTube

You should not forget to create YouTube ads, too, if you want to gain organic traction on YouTube.

YouTube ads are a one-time investment, but they provide you with new leads over the long run. 

Your advertisement will be shown only to those who belong to your target audience group. These viewers are more likely to act after viewing your ad. YouTube is a great tool for getting your message in front of those who are interested in what you are talking about.

7. Video About the Company Mission

Your audience will learn more about your company’s purpose through company mission videos. No matter what your business’s mission is, it is always interesting to hear why businesses make the choices they do. 

Do you have any suggestions for enterprises that want to improve their operational processes? Why would they want to improve? Are they simply looking for entertainment? Make a video that explains your “why”! You will be more connected to your customers if you value their feedback and they will be more inclined to engage with you.

8. Highlights of Employees

Would you like to know what employees of your favorite brands think about their job or company?
Video profiles of employees provide insight into a specific employee within a company. Their presentations can discuss why they love working for the company, or they can show the audience what a typical day at the company is like. With these types of videos, a brand is given a face and viewers are kept engaged until the end. 

9. What’s Behind-the-Scenes

It makes you feel like you have personal access to footage which allows you to feel closer to the actors. When you think of “behind-the-scenes” videos, you probably think of movie bloopers.

In the same way that movies and TV shows use “behind-the-scenes” videos to show their audiences how a product is made, companies can use “behind-the-scenes” videos to showcase their company culture and show how products are made.

10. Vlogs

You may associate the term “vlogging” with the different viral video producers on YouTube. Just as behind-the-scenes videos connect your audience with your brand, so can vlogs.

They are easily recognizable as both a video and a blog. Many people prefer watching vlogs over other types of videos because they appear to be more honest and transparent. Businesses can benefit from Vlogs because they enable them to connect with audiences in ways otherwise impossible.

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