E-commerce Custom boxes in USA: 8 tips for successful product packaging

After you launched your online store, spent time on product design, and publicized your new business, you started generating sales. Once the customer clicks “Buy,” your job seems done, right?

You may think that it is not necessary to spend a lot of time on custom boxes in e-commerce. After all, some marketers only think of packing the item in a simple corrugated box, bag or plastic wrap and let the product speak for itself.

Although this is a common practice for internet shopping, it is actually a missed opportunity to reinforce one’s brand identity. Customizing the design of its products can pay you big! How? ‘Or’ What? Follow the leader.

The importance of packaging for e-commerce brands

Unlike physical stores, online stores do not have as many opportunities to meet their customers. The first physical contact between an e-commerce and buyers is usually when they open the package they have ordered.

Giving consumers a positive first impression benefits businesses for many reasons.

When you choose to take care of your packaging, it can help build meaningful relationships. Since there is usually no personal contact when shopping online, it is essential that customers feel that the company cares about them and appreciates their gesture.

When they open a box and discover not only high-quality products but also well-designed packaging and materials, their shopping will be that much more enjoyable.

In addition, e-commerce custom boxes in USA is an interesting form of marketing. In the age of social media, where people share all their activities with their communities on the web, delighting online shoppers with personalized packaging can help boost your business’s online presence.

For example, an influencer might be super excited about your product and share their product unboxing with their followers in their Instagram Story. His followers would see your articles, surrounded by high-quality materials and beautiful logo printing, which could attract new potential customers.

Finally, the design of your packaging can contribute to customer loyalty. Giving shoppers a memorable unboxing experience that makes them smile will help them remember your e-commerce and encourage them to buy from you again.

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Custom boxes Packaging elements to help reinforce your brand identity

There are many solutions to transform your simple packaging into an unforgettable unboxing experience.

Although it is not necessary to use all the points on the list, using several ideas can have a positive influence on the popularity of your brand!

1. Outer packing

Whether you ship your products in a box, bag or other format, the container is what customers see first when their order arrives. While the regular options are usually enough to get your products safely delivered to customers, a little extra creativity can go a long way!

Consider using shipping packaging in your store colors or stunning printing with your logo to make your shipments stand out even more.

Also, note that many consumers today are concerned about the environment.

They want to buy from retailers that use eco-responsible practices in everything from product design to packaging. Using a recycled box or envelope and reducing the use of plastics in your shipments are great ways to help the environment and appeal to engaged consumers.

2. Tissue paper

Increase consumer joy during the unboxing ritual by wrapping your products in tissue paper: it gives customers the impression of opening a gift! Personalized tissue paper brings a touch of luxury and can reinforce your brand image.

3. A personalized message

Adding a note or a personalized handwritten card in your custom boxes packaging shows that you want to please your buyer who will then be flattered as soon as they open their package. In addition, it helps to strengthen their trust and loyalty to your company!

Depending on the size of your e-shop, it might be a bit difficult to include a handwritten message in every package. However, remember that this lets online shoppers know that there is a human being behind their order. Your little touches can give your store an edge over the competition!

4. Tape

While transparent tape is perfect for shipping your items, customizing its small details with your logo or branding color can decorate any container. This can be especially important if you decide to stick with cardboard boxes or envelopes like plastic bags for example.

5. Samples

Adding free samples to your buyers’ orders is a great way to thank them for their trust and encourage them to come back to your platform.

By basing sample selection on your customers’ past purchases, you can increase the chance of cross-selling by getting them interested in your other items.

For example, suppose your store sells pet food and items and a customer has purchased a bag of food for their cat. You could add a small sample of the same product but in a different flavor or a goody bag to their order. This would allow him to discover other ranges that could please him (and his cat!).

6. Documentation and user manual

Depending on the type of products you sell, you can include step-by-step instructions to ensure the best user experience. If your products are relatively new to the market or complicated to use, explanatory materials can help prevent or reduce customer frustration.

Plus, this type of action shows shoppers that you’re proud of your product and know it well. It also means that their experience with the article is important to you and that you do everything possible to make them appreciate it.

7. Promotional goodies

Your business card or a discount code for future purchases are simple and effective initiatives to add to your mailings to establish your brand in the minds of your customers.

Also, even if you send email newsletters to your database, adding a print version to orders can help you reach more customers. A simple physical communication plan!

Whatever your budget, there are all kinds of ways to promote your business through your packaging and packaging. Determine what is most likely to appeal to your target market, get quotes from professionals, and let your creativity run wild!

8. Stickers

Just like customizing your own duct tape, stickers printed with your company logo are a great way to add pizzazz to packaging. Use them to seal tissue paper or place them on the shipping envelope, for example. You can also include additional stickers in the packaging, allowing customers to use them for their own enjoyment.

If you’re on a budget, using stickers instead of custom printing on your order shipping containers can help you promote your store while saving a few cents!

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