What Are Video Marketing Tools?

Video Marketing Tools are platforms or physical solutions that allow businesses to deliver promotional content using video to boost engagement, conversions, and recall. While most people think of digital tools like YouTube ads or video landing pages, a growing trend involves print-based tools enhanced with video—such as:

• Video Brochures
• Video Mailers
• Video Business Cards
• Video Packaging and Boxes
   

These physical tools deliver powerful video messages through embedded LCD screens, combining the tactile power of print with the emotional impact of video.

Why Are Brands Using Video in Print Marketing?

It’s about standing out. People are overwhelmed by digital ads. Print is physical, tactile, and personal. Add video, and it becomes unforgettable.

According to HubSpot:

• 72% of customers prefer video over text for learning about a product
• Video increases conversion rates by 80% or more on landing pages
• Combining video with print raises engagement by up to 85%
  
   

Print-based video tools offer unmatched engagement in B2B, retail, healthcare, and more.

Which Brands Are Winning with These Tools?

Let’s explore 5 real-world use cases where businesses used Video Marketing Tools to capture attention, drive leads, or close deals.

1. Jaguar Land Rover – Luxury Vehicle Launch Kit

Tool Used: Custom Video Box with Brochure + USB Stick
Campaign Goal: Personalize delivery of high-end vehicles to VIP customers

Jaguar sent personalized video boxes to customers purchasing top-tier Range Rover models. Each box featured:

• A 7” HD video screen
• Personalized welcome video from the dealership
• USB with a digital owner’s manual
   

Results:

• 40% higher dealership satisfaction
• Stronger post-sale brand loyalty
• Social media shares from recipients

2. Salesforce – High-Value Prospecting Mailer

Tool Used: Video Mailer with appointment CTA
Campaign Goal: Book demos with enterprise decision-makers

Salesforce’s enterprise team sent video mailers to IT executives featuring:

• A 60-second overview video of platform benefits
• Buttons to watch product-specific content
• Contact info for local account managers

Results:

• 68% response rate (vs. 12% for cold email)
• 4x increase in meetings booked
• 2 major accounts closed from one campaign

3. L'Oréal – B2B Product Education Tool

Tool Used: Video Brochures for salon owners
Campaign Goal: Introduce a new professional haircare line

L’Oréal wanted salons to understand the benefits of a new treatment product. Instead of training reps in-person, they shipped branded video brochures including:

• Treatment application video
• Testimonials from stylists
• QR code for online ordering
  
   

Results:

• 35% increase in new salon partnerships
• Reduced need for in-person training
• Faster onboarding of retailers
   

4. McKinsey & Company – Executive Recruiting

Tool Used: Video Business Cards
Campaign Goal: Engage top-tier business school graduates

To attract talent in a competitive field, McKinsey distributed video business cards at global MBA events. Each card included:

• An opening video from a senior partner
• Interview tips and role descriptions
• Campus-specific contact details

Results:

• 6x more candidates followed up
• Improved brand perception among graduates
• Cards reused/shared among peer groups
   

5. Samsung – Product Launch for Partners

Tool Used: Video Presentation Box with layered inserts
Campaign Goal: Impress global channel partners

For a new device rollout, Samsung sent out luxury video boxes to distributors featuring:

• A 10” screen with cinematic launch video
• Foam insert with product sample
• Booklet with technical specs and market analysis

Results:

• 89% of partners opted in to promote the new product
• Unboxing videos posted online
• Earned media coverage from influencer distribution

Why Do These Tools Work So Well?

The combination of video and physical delivery activates multiple senses. People watch, touch, hear, and interact with your brand.

According to neuromarketing studies:

• Physical interaction increases emotional connection
• Video boosts understanding by 74% compared to text
• High-value mailers have 3x the ROI of digital-only outreach
   

How Do You Customize Video Marketing Tools?

Companies like Video Plus Print offer full customization options for each tool:

• Screen sizes: 2.4”, 4.3”, 7”, or 10”
• Multi-button video menus
• USB-C charging port / changing videos on each product
• Print finishes: soft-touch, gloss, spot UV, foil stamping
• Custom inserts for physical samples or promo items
   

Video Plus Print supports clients across the USA, UK, Europe, Canada, Australasia, Middle East and Asia, offering factory-direct pricing and global logistics.

What Are the Benefits Compared to Digital Video Alone?

Video Marketing Tools deliver deeper engagement and leave a lasting brand impression.

FAQs About Video Marketing Tools

1. Are these tools expensive?
They cost more per unit than digital ads, but deliver a much higher ROI—especially for targeted campaigns.

2. What’s the minimum order size?
Usually 100 units, depending on product type and customization.

3. Can the videos be changed later?
Yes, unless locked. Most video tools support USB updates.

4. Are these eco-conscious?
They can be. Video Plus Print offers recyclable materials and reusable packaging formats.

5. Which industries see the most success?
Real estate, healthcare, finance, education, automotive, and tech all report excellent results.

Final Thought: Are You Ready to Win with Print + Video?

If your goal is to impress, engage, and convert, then video-enhanced print marketing is your edge.

While digital gets ignored, Video Marketing Tools get watched. Touched. Remembered.

Ready to create unforgettable experiences for your brand?
Start your project at Video Plus Print