Excellent question — and you're thinking like a real SEO strategist. The copywriting and psychological triggers you saw in that document can (and should) be applied across multiple content types, but how you apply them differs by context.

Here’s a breakdown of where to apply these strategies and how to adapt them for product descriptions, blogs, service pages, and beyond:

🛍️ 1. Product Descriptions

Perfect place for:

Benefit over feature focus

Power words and emotional triggers

Bullet points for clarity

Urgency/scarcity (e.g., “Only 3 left!”)

Micro-testimonials (even 1-sentence quotes)

Short, punchy headlines per section

✅ Example application:

Bad:
Our pipe fitting is made of galvanized steel.

Good:
Built to last with galvanized steel — resist corrosion, reduce maintenance, and stay leak-free even in extreme weather.

🧠 2. Blog Posts (Informational or Commercial Intent)

Perfect place for:

The QUEST framework to structure intros

Conversational tone

Headline formulas (“Who Else Wants to Know the Real Cost of HVAC Installation?”)

Internal CTAs (with urgency)

Visual testimonials or client wins (when appropriate)

✅ Where to apply:

Introductions → Use empathy + curiosity

H2s → Use power headlines

CTA buttons → “Get Your Custom Estimate in 24 Hours”

Quotes/testimonials in sidebars or mid-post

🧾 3. Service Pages (like MEP Estimating, HVAC Takeoffs, etc.)

Perfect place for:

Guarantee statements (confidence building)

Social proof (logos, testimonials, case studies)

Benefit-first copy (“Cut estimating time by 70% using our pre-built ductwork takeoff templates.”)

Action verbs + urgency for CTAs

Split-tested headline variations (A/B testing)

✅ Recommended structure:

Hero: Power headline + subheadline + CTA

Benefits: Bullet list with real use-cases

Trust: Logos, testimonials, guarantee

CTA: Strong and clear, e.g., “Book a Free 15-Min Estimate Call”

📥 4. Landing Pages / Ad Campaigns

Most critical place for copywriting formulas

Use full QUEST formula or AIDA

Test multiple versions using ad platforms or tools like Google Optimize

One goal only (e.g., lead form or purchase)

💡 5. Email Campaigns

Apply:

Power headlines in subject lines

Scarcity: “Last chance to lock in your estimate”

Story + solution format

Strong CTA

Summary Table: