URL Structure: Dos And Don’ts And Best Practices For SEO

How important is it to come up with a good URL structure? It’s the heart and soul of any given website. When you hire the SEO services of any given company for your business, you have to give major importance to the URL structure. As far as the navigational experience goes, a lot of things depend upon how you have structured the URL for your business. 

URL structure happens to be the anatomy of how a particular URL is going to look in the first place. If you want to stay ahead of the rest of the companies in Sydney, you will have to give major importance to the URL structure as well. Here are some of the dos and don’ts that you need to follow along with the help from an SEO service company: 

The Do’s 

Use Of Keywords 

When you have acquired SEO services from a good firm in Sydney, it is obvious that you will focus on the use of keywords. Some people might think that the need for keywords is not important as far as URL structure is concerned. 

But when we look at things properly, it can prove to make your URL structure seem much more efficient. As long as you know the words that can drive traffic to a particular page, you can create the URL structure in the same manner. 

Keeping URLs Short 

How are you going to expect your website to be efficiently SEO-optimized when your URLs are too complex to understand? It is better that you try to keep your URLs short. As long as the URL is serving the purpose of the web page that it is catering to, you shouldn’t try to make it long. If you’re finding it difficult to keep it short, you need to hire SEO services in Sydney to get the job done. 

Proper Representation 

While keeping the URL short along with the use of keywords is important, the most vital aspect is to have an accurate representation of the web page in the URL. When you look at the URL of a particular page, you should know which page is going to open up without any doubt. 

The Don’ts 

Creating Complicated URLs 

If you have hired services from an SEO company, it doesn’t mean that you have to overcomplicate things in any manner. The URLs should be as simple as they can get since you have to cater to everyone out there. 

Complicated Keywords 

Apart from keeping the URLs simple, you also have to make sure that you don’t complicate keywords either. What are the most commonly searched things regarding the particular subject? You have to put them as a part of the keywords. 

Less Use Of Stop Words 

When you’re going to put keywords into the URL, it is also going to encounter the stop words there. While it’s hard to ignore the stop words completely, you should try to restrict the use of them as much as possible. When you have to compete with huge competition at a place like Sydney, you have to keep a track of all these small aspects of the URL structure. 

You can let the hired  SEO company know about these do’s and don’ts so that they can work on it accordingly. It’s not easy to make sure that the URL structure is absolutely perfect. But most companies tend to ignore its importance completely. If you want to have a better SEO strategy, it’s essential that all these things are taken into account whenever you have to create the URL for a given webpage!