Target is a treasure trove for beauty enthusiasts, offering a wide array of brands that cater to diverse needs and budgets. Beyond the well-known names, Target houses some hidden gems you might not realize are available. Here are 15 beauty brands that you can conveniently find at Target, making your beauty haul more exciting and accessible.
e.l.f. Cosmetics
Known for its affordability and quality, e.l.f. Cosmetics offers a variety of makeup products, from primers and foundations to lipsticks and brushes. The brand is celebrated for delivering high-performance items at wallet-friendly prices, making it a go-to for both beginners and seasoned beauty lovers.
Pixi by Petra
Pixi by Petra combines skincare and makeup, creating products that enhance your natural beauty. Their Glow Tonic is a cult favorite, renowned for its exfoliating and brightening properties. Pixi’s focus on nourishing ingredients makes it a must-have brand for skincare enthusiasts.
Sonia Kashuk
Sonia Kashuk specializes in high-quality makeup brushes and tools. Their sleek designs and durable bristles make applying makeup effortless. In addition to brushes, the brand also offers chic beauty bags and storage solutions, all available at Target.
Pacifica
Pacifica is a cruelty-free, vegan brand that prioritizes clean ingredients. From their skincare to haircare products, Pacifica stands out with its eco-conscious approach. Popular items include their Dreamy Youth Day & Night Cream and Alight Clean Foundation.
Versed
Versed focuses on accessible, clean, and effective skincare. With products formulated without harmful chemicals, it’s a favorite for those looking for sustainable options. Try their Press Restart Gentle Retinol Serum or the Day Dissolve Cleansing Balm for a clean skincare routine.
The Lip Bar
The Lip Bar is a Black-owned brand that empowers individuality and inclusivity. Offering bold lipsticks, versatile foundations, and multi-use makeup, The Lip Bar caters to a diverse range of skin tones and styles. Target is one of the few retailers where you can find this vibrant brand.
Bliss
Bliss is a spa-inspired skincare line that’s both affordable and effective. Known for products like the Mighty Marshmallow Face Mask and the Lemon & Sage Body Butter, Bliss is perfect for pampering yourself at home without breaking the bank.
Honest Beauty
Created by Jessica Alba, Honest Beauty is committed to clean, ethical, and eco-friendly products. Their beauty range includes everything from skincare to makeup, with standout items like the Extreme Length Mascara + Lash Primer and Hydrogel Cream.
Naturium
Naturium is a science-backed skincare brand that combines potent ingredients with gentle formulations. With options like the Niacinamide Serum 12% + Zinc 2% and the Vitamin C Complex Serum, Naturium offers solutions for various skin concerns at reasonable prices.
SheaMoisture
SheaMoisture is renowned for its haircare products, especially those formulated for textured and curly hair. Their Coconut & Hibiscus line is a crowd favorite, offering nourishing shampoos, conditioners, and styling products infused with natural ingredients.
Harry’s
Although primarily known for men’s grooming, Harry’s offers high-quality razors, shaving creams, and skincare products suitable for everyone. Their clean designs and effective formulations make them a standout brand available at Target.
Kristin Ess
Celebrity hairstylist Kristin Ess brings salon-quality haircare to Target with her eponymous line. From her signature Dry Finish Working Texture Spray to the Strand Strengthening Reconstructive Mask, Kristin Ess products help you achieve professional-looking hair at home.
W3LL PEOPLE
W3LL PEOPLE offers clean and cruelty-free cosmetics that blend makeup with skincare benefits. Their Bio Tint SPF 30 Tinted Moisturizer and Expressionist Mascara are popular picks for those seeking natural yet effective beauty products.
Florence by Mills
Created by actress Millie Bobby Brown, Florence by Mills is a playful yet practical beauty line. Catering to younger audiences, the brand features skincare and makeup like the Dreamy Dew Moisturizer and Cheek Me Later Cream Blush, perfect for a fresh and youthful look.
CeraVe
CeraVe is a dermatologist-recommended skincare brand that’s highly accessible at Target. Known for its gentle and effective formulations, products like the Hydrating Facial Cleanser and Moisturizing Cream are staples for sensitive and dry skin types.
Conclusion
Target is much more than a grocery and home goods store—it’s a beauty haven waiting to be explored. These 15 brands showcase a wide spectrum of products that cater to diverse beauty needs and preferences. Whether you’re searching for eco-friendly options, high-performance skincare, or budget-friendly makeup, Target has you covered. Next time you visit, take a stroll through the beauty aisle and discover your new favorite brand!
