Director of SEO – Remote

Location: Atlanta, GA 30326 • Remote

Timing: Full-time

Title: Director of SEO
Reports to: Brian DeLoach, CMO
Location: Remote, candidate preferably located in ATL area for team gatherings

About CharterUP

If you’ve been searching for a career with a company that values creativity, innovation, and teamwork, consider this your ticket to ride.

CharterUP is on a mission to shake up the fragmented $15 billion charter bus industry by offering the first online marketplace that connects customers to a network of more than 600 bus operators from coast to coast. Our revolutionary platform makes it possible to book a bus in just 60 seconds – eliminating the stress and hassle of coordinating group transportation for anyone from wedding parties to Fortune 500 companies. We’re introducing transparency, accountability, and accessibility to an industry as archaic as phone books. By delivering real-time availability and pricing, customers can use the CharterUP marketplace to easily compare quotes, vehicles, safety records, and reviews.

We’re seeking team members who are revved up and ready to use technology to make a positive impact. As part of the CharterUP team, you’ll work alongside some of the brightest minds in the technology and transportation industries. You’ll help drive the future of group travel and help raise the bar for service standards in the industry, so customers can always ride with confidence.

But we’re not just about getting from point A to point B – CharterUP is also committed to sustainability. By promoting group travel, we can significantly reduce carbon emissions and help steer our planet toward a greener future. In 2022 alone, we eliminated over 1 billion miles worth of carbon emissions with 25 million miles driven.

CharterUP is looking for passionate and driven individuals to join our team and help steer us toward a better future for group transportation. On the heels of a $60 million Series A funding round, we’re ready to kick our growth into overdrive – and we want you to be part of the ride.

About this role

CharterUP is seeking a highly talented, forward-thinking Director of SEO who can build on our current success in organic search. We understand the value of SEO and allocate significant resources for SEO initiatives. This position reports to the Chief Marketing Officer and will be provided whatever tools, budget, and personnel are needed to achieve our goals.

Responsibilities

• Identify opportunities to increase organic traffic to our properties.
• Monitor and improve rankings across several geo-locations by planning and implementing our SEO strategies.
• Collaborate with content, developers, and partnership teams to implement strategies.
• Stay up to date with the latest SEO and digital marketing trends and best practices.
• Execute complex SEO deliverables (technical analysis, keyword strategy, backlink analysis, etc.) and other deliverables as needed.
• Site audits and SEO strategies: On-site audits and recommendations for website errors, structure, speed, functionality, etc.
• Analyze competitors to identify opportunities and threats.

Experience and Expertise

• 7+ years of experience in SEO-focused roles preferably with at least 5 years of in-house experience.
• Self-directed and able to work independently with minimal direct supervision, but recognize the value of contributing in a team environment.
• People skills – the right candidate will be able to encourage and mentor junior team members, and speak comfortably to designers, developers and executives.
• A curious mind. There is always something new to learn and the right candidate understands the value of taking time each week to increase their knowledge and encourages others to do the same.
• Experience working on a variety of different sites in different industries.
• Experience in user research, and understanding of how design, layout, and content drive user behavior.
• Experience with link building is a plus.
• Excellent knowledge of recent Google algorithm updates.
• Experience managing junior SEO team members.
• Experience monitoring SERPS and tracking results across multiple geo-locations.
• Strong experience with industry tools (Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, DeepCrawl, etc.)
• Understanding of E-A-T.
• Understanding of Core Web Vitals.

Recruiting Process

• Step 1: Intro interview with Talent Acquisition + brief (12 min) online assessment (Wonderlic)
• Step 2: Video interview with Hiring Manager
• Step 3: Take-home assignment & Video interviews with Team
• Step 4: Offer! Welcome aboard!

CharterUP Principles

At CharterUP, we don’t compromise on quality. We hire smart, high-energy, trustworthy people and keep them as motivated and happy as possible. We do that by adhering to our principles, which are:

Customer First

• We always think about how our decisions will impact our clients; earning and keeping customer trust is our top priority
• We are not afraid of short-term pain for long-term customer benefit

Create an Environment for Exceptional People

• We foster intellectual curiosity
• We identify top performers, mentor them, and empower them to achieve
• Every hire and promotion will have a higher standard

Everyone is an Entrepreneur / Owner

• No team member is defined by their function or job title; no job is beneath anyone
• We do more with less; we are scrappy and inventive
• We think long-term

Relentlessly High Standards

• We reject the status quo; we constantly innovate and question established routines
• We are not afraid to be wrong; the best idea wins
• We don’t compromise on quality

Clarity & Speed

• When in doubt, we act; we can always change course
• We focus on the key drivers that will deliver the most results

Mandate to Dissent & Commit

• We are confident in expressing our opinions; it is our obligation to express our disagreement
• Once we decide, we enthusiastically move together in the agreed-upon direction

CharterUP is an equal opportunity employer. We make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

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