INSTAGRAM PROFESSIONAL MARKETING TIPS[July 2023]

If you’re looking for an in-depth overview of influencers and their influence, then you’re at the right spot. We’ll guide you through the various stages of finding the ideal influencers for your campaign.

Calculate YOUR BUDGET

The first step is to establish a budget. This is vital. Without knowing your limitations you won’t be able to create an effective influencer campaign. Before we take you with our search tips’ you must plan your budgeting process. Relax and ask yourself What should be an investment in advertising and influencers? Do you require help from an advisor? The first step should start setting up your budgeting process. Once you have that, you can easily move on to your next step.

Use Search Option

Find the keywords for your specific niche. For instance, If you’re in the field of “skincare create the keywords that are related to your service or product. It is possible to brainstorm every idea associated with your product. Separate the thoughts into keywords.

The search bar can be our friend in this instance. There are a lot of user accounts on Instagram through Google’s search feature. Enter the keyword you want to search for into the search bar then you will find that the Instagram app will show up with numerous accounts. It is important to note that the Instagram algorithm is a fantastic AI which means it will provide more relevant outcomes. Find 10 Instagram accounts suggested by the algorithm and save them in Google. Google document. After you’ve completed the first step repeat the process with the other keywords. It is recommended to have 100or more Instagram accounts following thorough research. Then we move to the next stage – the process of filtering IG influencers. (Take a look at the image below – you’ll notice how quickly you can locate a large number of IG influencers with the use of a single keyword).

SCREENING IG INFLUENCERS

There is a simple filtering procedure. If you find 100 or more IG influencers, you can begin trying each one. The first step is to contact them all because you require pricing information. Without pricing information, we won’t understand the basic concept behind filtering.

Once you know the price details from IG influencers, begin filtering. We will always limit promotions to the influencers that have at least five per cent engagement. How can you determine engagement percentage? The first step is to examine the follower’s name and number. Check the number of likes on at minimum three articles (image or video posts – it doesn’t matter). If an influencer enjoys 100k followers as well as receives at least 5 000 followers for the three posts that they have shared It’s a great match. 5percent engagement is the minimum you must lower