Field Marketing Manager (Remote)

Company: Brandwatch

Salary: $95.1K – $120K per year


Pulled from the full job description
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Disability insurance
  • Health insurance
  • Paid time off
  • Parental leave
  • Vision insurance
Brandwatch is the world’s premier social suite, empowering over 7,500 of the world’s most admired companies to understand and engage with customers at the speed of social.
Combining pioneering, AI-enriched digital consumer intelligence with industry-leading social media management tools, Brandwatch offers a complementary suite of specialized, best-in-class products and services that support intelligently connected workflows. With Brandwatch, brands and agencies can adapt and thrive in today’s fast moving digital world by making smarter decisions and executing data-driven social strategies at every customer touchpoint.
Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company.
As the Field Marketing Manager, EMEA, you are an experienced Demand Marketer that wants to join our growing team. In this role, you will create and manage B2B lead generation campaigns to drive high quality leads for our sales team. You’ll lead the strategy, planning and execution of content and messaging to the right audience at the right time. We want someone with a strong sense of ownership that expects to be hands-on from start to finish.

What you’ll do:

  • Develop integrated demand programs, mapping audience-centric themes and content to target audiences throughout the buying cycle to achieve pipeline creation and revenue goals for specific customer segments
  • Work closely with our EMEA sales team and forge strong communication and processes between teams.
  • Execute UK/ EMEA Regional field marketing campaigns including email campaigns, trade shows, direct marketing, webinars, and other lead generation activities
  • Continuously measure, manage and appropriately adjust campaign effectiveness: lead generation performance; lead conversion ratios; sales cycle conversions
  • Plan and execute digital marketing strategy with team members – either directly or through agency – including PPC, SEO, retargeting and paid social media
  • Develop and execute a strategy that optimizes marketing conversion paths and drives key business metrics, including MQLs, SQLs, Opportunities, and revenue created through leads.
  • Expand and adapt that strategy based on learnings and analysis of sales and marketing data—both internally collected and available industry standards.

What you have:

  • BA/BS degree, preferably in marketing or business.
  • 5+ years of marketing experience, preferably in B2B marketing including specific experience with content marketing, multi-touch campaigns, demand generation, and multi-channel
  • Experience with A/B testing, inbound and outbound marketing tactics.
  • Experience working closely with all business/sales development reps and sales teams to solicit feedback and ensure quality of leads.
  • Deep understanding of how to manage and optimize the lead handoff from marketing to sales.
  • Demonstrated success working in a collaborative, cross-team capacity—both internally and externally
  • Programs and tactics such as email, webinars, digital, social, paid and content partnerships.
  • Experience in the software industry sector, highly desirable.
  • Demonstrated track record of generating innovative content and campaigns that exceed target goals.
  • Knowledge of Marketo/SFDC (or similar)
  • Strong written and verbal communication
  • Strong attention to detail, accuracy and creative skills

What we offer:

  • Competitive salary
  • Flexible and remote working
  • Generous parental leave policy
  • Apple Macbook & tech stack
  • Headspace subscription
  • Medical, dental, vision, life & disability insurance
  • 401(k) with company match
  • PTO, Holidays, Floating Holidays, Sick Time, and Community Service Day
  • Casual work environment with amazing co-workers
Our Values:
We Act with Care – We invest in our teams, treat each other with respect, and understand that people are the center of our work. We care about our purpose and invest heavily in services to better support our customers.

We Take Pride 
– We take pride in the quality of our products and services, our company, and each other.

We Spark Change 
– We are agents of change and we are pioneers in our industry. We reward creativity and value the lessons that come not only from success, but failure as well.
If you’ve found our job opportunity interesting but you don’t meet all of the requirements, it’s still worth applying. We’d love to hear from you!

Brandwatch is a globally distributed organization. However, we can’t provide any legal sponsorship to attain a work visa or permit in your country of residence, nor in any of the countries where we operate. We strongly advise you to seek legal counsel to ensure your residential status is fully legal before you apply. Any offer of employment we make you will be conditional upon you having the right to work in your hiring location and Brandwatch will verify this as part of the onboarding process.

To all recruitment agencies: Brandwatch does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias or Brandwatch employees. Brandwatch is not responsible for any fees related to unsolicited resumes.
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