The Senior eCommerce Content Specialist will be responsible for updating and maintaining product and brand content on, while ensuring a seamless experience across channels through cohesive merchandising and messaging strategies. You will play a key role in maintaining managed content, supporting personalization efforts, and articulating the product and category story to drive engagement, conversion and an optimal user experience.
Reporting to the eCommerce Merchandising Manager, this specialist plays a critical role in the success of our fast-rowing ecommerce channel, helping to drive sales, brand identity, customer satisfaction, and omnichannel goals.
You will focus on ensuring high quality results while meeting ambitious deadlines, leveraging understanding of cross-functional business objectives, data and market trends. The ideal candidate will thrive in a fast paced, multi-faceted and dynamic environment.
Who We Are
At Bob’s, we have fun, we love what we do, and it shows in our expansive growth! Bob’s Discount Furniture is more than just a furniture store. We are one of the fastest growing omni-channel furniture retailers in the country with 165 stores in 24 states.
How We Will Support You
At Bob’s we understand there are many companies you can choose to work for, so, along with exceptional opportunities for career growth we offer a fun team-oriented work environment and great benefits! Let us tell you more.
Benefits & Perks- We’ve got you covered! We believe in supporting our employees and their families in the best ways possible is a top priority. We focus on three core wellness pillars: Emotional, Physical and Financial. Below are just some of the benefits that we offer:
  • Feeling under the weather, we’ve got you covered! We offer Nationally provided Medical, Dental and Vision Insurance
  • Paid Vacation, Personal Days, Sick Days, Holidays, work anniversary and your Birthday! After all, your birthday should be a holiday
  • 401(k) Profit Sharing Plan with a Generous Company match!
  • Pet Insurance to help keep your furry friends happy and healthy
  • Life insurance – Employer-paid basic Life Insurance, with the option to add Voluntary Life Insurance as well!
  • Financial Planning, Voluntary Legal Benefits and Wellness Plans
  • We already offer value priced furniture, but on top of that we offer a Generous Employee Discount starting on your 1st day!
  • Additional Employee Discounts through the “Hays Perks discount program” offering hundreds of online discounts from your favorite merchants.
  • And so much more!
Culture and Core Values- At Bob’s we have a set of core values that shape the decisions we make every day and help define our company culture. These values comprise what we call “The Bob’s Way.” Honesty, Integrity, Transparency, Community, Safety, Diversity, Accountability and Fun.
At Bob’s Discount Furniture, we want you to feel at home. Whether you’re shopping with us or a part of the Bob’s team, we want you to know that you are valued, appreciated, and free to be who you are.
We are committed to creating a place as diverse as the communities we serve.
Learn and Grow- We believe in developing our team members and helping them grow both personally and professionally! We promote Professional Development: In-person, virtually and offer an infinite library of on-demand classes in Workday Learning. We also offer Tuition Reimbursement as well as the BDF Education Foundation Scholarship Program open to employees and their dependents. Want to grow at Bob’s professionally? We look to promote from within our organization by having robust succession planning in place to ensure that our team members have the opportunity to advance their careers.
Job Responsibilities
Content Management
  • Play key role in tactical execution of content strategy on
  • Maintain managed content areas on via eCommerce Content Management Systems (CMS). Inclusive of home page and category landing page creative.
  • Ensure relevant components are displaying and optimized on PLP and PDP pages – visual navigation, badges, filters/facet values, cross sell, recommendation containers.
  • Collaborate with eCommerce, Creative, UX and IT partners to ensure content management planning is consistent with project milestones and timelines
  • Maintain Store Listings and FAQs working closely with CX team to educate and empower the customer
  • Adherence to ADA guidelines for managed content areas
  • Support cross-functional product reviews strategy, serving as a key stakeholder and point person for maintaining and moderating product reviews within the platform
  • Utilize site analytics enabling data-driven decisions about product placement and presentation to drive conversion and AOV
  • Influence content creation and personalization efforts with data, analytics, competitive analysis and knowledge of best practices for a digital user experience for retail
Site Merchandising
  • Maintain and merchandise the online product catalog via data-entry directly in the eCommerce Content Management System
  • Optimize presentation of products and product information based on customer and competitive insights and strategic goals.
  • Own and execute linking strategies for all marketing content – emails, home pages, catalogs
  • Play a key role in growing the Direct Ship program and prioritization of sku enrichment aligned with merchant priorities.
  • Partner and align with copywriter on enrichment flow and priorities
Continuous Improvement & Optimization
  • Optimize content management tactics and workflows to drive operational efficiencies
  • Perform competitive and industry research to understand consumer needs, emerging trends and best-in-class eCommerce content
  • Support special projects
UAT Collaboration
  • Support testing and implementation of system features and defect resolution
Training & Adoption
  • Collaborate with Marketing, Merchandising, IT, Customer Experience, Store Operations, Customer Care, and external vendor partners to drive a best-in-class ecommerce experience, sales, operational efficiencies, and other KPIs
  • Participate in education/training sessions for the Content Management System
  • Create and maintain procedural documentation and train eCommerce Content Specialists
  • Expertise: 3+ years’ experience in eCommerce, online Merchandising, or Digital Content Creation, preferably in Home Furnishings industry
  • Digital-first: Tech-savvy with curiosity and enthusiasm for digital and media trends
  • Driven: Ability to work under pressure, prioritize, meet tight deadlines and work independently (including remote work)
  • Copywriting: Excellent copywriting skills, with emphasis on creating product stories and product marketing
  • Multi-tasker: Able to accommodate flexible work schedule during critical business periods
  • Bookworm: Minimum Bachelor’s Degree in eCommerce, Communications, Digital Content Creation, Merchandising, Marketing or equivalent field
  • Detail-oriented: Detail and results-oriented with a strong work ethic while having excellent organizational and communication skills
  • Achievement-focused: Energetic and highly productive with a positive attitude and passion for style, merchandising and ecommerce
  • Creative: Keen eye for style and design with ability to understand and employ best practices for user experience and interaction, content, website navigation and hierarchy
  • Tooled-up: Experience with eCommerce Content Management systems preferred; Bloomreach experience a plus; SAP Hybris PCM experience plus a working knowledge of SEO principles and basic HTML skills
Salary Range: 68,000 – 99,000
Expected Base Pay Not Including Potential Commissions, Incentive, Bonus, etc. Opportunities:


Bob’s Discount Furniture is proud to be an Equal Opportunity Employer and is committed to reasonably accommodating qualified persons with disabilities to enable them to perform the essential duties of their position.