The bakery business has always been in the top charts, but a few packaging mistakes that are not fixed can seriously compromise the sales and brand perception. In this modern era, packaging is not confined to mere containers. But bakery packaging is all about the presentation of the product. The more perfectly designed a box is, the more it is likely to attract buyers.

Custom bakery boxes are the storytellers of your bakery business. They showcase the quality of the products. But if the packaging is rejected, ultimately the products will also be rejected, no matter how delicious or mouth-watering they are. If you are worried or facing the same issues in your business, then worry not, we have picked some common mistakes in packaging that leave the bakery brands in hot water. Without wasting any time, let's delve into the details of today’s blog and uncover all the packaging mistakes.

Why Bakery Packaging Matters More Than You Think:

Bakery packaging boxes serve multiple purposes. Besides securing the products from external contaminants, they keep the items fresh and delicious. However, the major purpose of bakery packaging is to convey the brand’s voice to the customers and lead the market.

So, a right packaged box perfectly customized according to the given specifications of the products and business can only create a mark. We have compiled 5 major packaging mistakes that you can avoid and make your products the first choice of every customer. 

Using Plain, Generic Boxes:

Most bakery businesses prefer to opt for plain or cheap packaging boxes as an economical way. But these generic boxes can result in lowering your sales as well as your customers. Moreover, these ordinary boxes lower the quality of your sweet treats without even having the first bite.

Aside from these, you also lose the chance of freely advertising your business. As you know, customized boxes act as the walking promotional tools of a brand, but the mundane boxes with no design or identity will obviously be rejected at first glance.  However, you can fix these issues by adding the business logos, colors, or other elements that showcase your business identity.

Excluding Practicality and Functionality:

Besides maintaining the presentation of the products, another important factor to consider is the protection of the products. What if the cupcakes, cookies, or pastries get damaged during takeaway or crush the frosting? These accidental damages can create a negative impact on your brand image, and you might lose your potential buyers.

Fixing these issues can build the customer’s trust. Using sturdy materials that are food-grade and keep the products in pristine condition can eliminate the chances of any damage to the products.

Ignoring Sustainability:

The increasing effects of pollution and global warming are concerning. People are now more conscious about the planet, and they prefer to go for green solutions. But the bakery brands are still relying on plastics or other non-recyclable materials. These things showcase their carelessness towards the environment. This way, losing customers is not a surprise.

However, you can shift to sustainable materials with no or less carbon footprint. The use of eco-friendly materials that meet the FDA standards can eliminate all the concerns of the customers, and they happily buy your products.

Failing to Tell Your Brand Story:

Every brand has some history or something unique that makes it special. But missing the details can also lower the customer's interest in your brand. Customers also do not feel any emotional connection to the packaging, and in a way, your products are ignored.

Worry not, we have a solution to fix this as well.  You can add any tagline or catchphrase to the bakery boxes wholesale and build an emotional connection with the customers. Moreover, customers will remember your products for their next purchase.

Forgetting About the Unboxing Experience:

Giving the customers a complicated unboxing experience makes them frustrated, and they lose interest in your products. Plus, these days, shoppers share their experiences on Instagram when it comes to sweets. But a boring unboxing vanishes all the excitement, and the customer will never come back to your bakery.

If you want to eliminate this issue, you can simply create an exciting and convenient box designs that not only mesmerize the customers but also makes them instantly shareable online.

Turn Your Boxes into a Sales Tool:

So, by avoiding all the mistakes mentioned in the above blog, you can turn your bakery boxes into the perfect tools that act more as a mobile billboard for your business. This way, you can impress the buyers and excel in the marketplaces.