With rising electricity costs and changing lifestyles, Pakistani families are thinking twice before investing in new refrigerators. Here's what’s really shaping the market.

The Hidden Struggle Behind Choosing a Fridge in Pakistan

For most families in Pakistan, a fridge isn’t just another appliance—it’s the heart of the kitchen. It preserves food, supports healthy routines, and keeps homes running smoothly. But lately, the cost of buying and running a fridge has become harder to ignore. What was once a straightforward decision has turned into a financial calculation, especially for middle-income households.

While premium brands continue to push high-tech models with sleek features, many buyers are now asking: “Is it worth the price?” This shift in thinking has placed popular brands like Dawlance under scrutiny—not because the quality is lacking, but because people want to know if they’re getting true value.

When the Price Doesn’t Match the Performance

That’s where the tension begins. People walk into stores with expectations, only to walk out confused or disappointed. Some models come with attractive features but don’t perform well in local conditions. Others offer good durability but come with a higher price tag that doesn’t always feel justified.

And then there's the energy consumption factor. Many older homes in cities like Gujranwala or Multan still rely on weak electrical setups. A powerful fridge might work fine in a newly built apartment in Lahore, but struggle (or draw too much power) in an older building without stabilizers or proper wiring.

This problem is especially real for families with limited monthly budgets, who don’t want to invest in a fridge that increases their electricity bill or needs regular repairs.

Case Study: A Real Family in Model Town, Lahore

Let’s look at a real-life example from Model Town, Lahore. In early 2024, the Aslam family decided to upgrade their 12-year-old fridge. After a few visits to appliance shops near Lahore and checking prices online, they found that the average cost for a new mid-range fridge from major brands was well above what they had paid a decade earlier.

They were especially drawn to Assaish home appliances, a trusted local store known for carrying reliable, affordable models. The salesperson explained that while prices had gone up across the board, brands like Dawlance offered durable options backed by customer support—especially important in areas like Model Town, where voltage fluctuations are common.

After some back-and-forth, the Aslams settled on a double-door model priced just under Rs. 120,000. While the upfront cost felt steep, the energy-saving features and 12-year compressor warranty helped ease their concern. Three months later, the family reports noticeable drops in energy use, quieter performance, and no mechanical issues.

This case is a perfect reflection of what many buyers are facing: navigating between cost, durability, and the need for dependable after-sales support.

Why Prices Are Higher—And What to Look For

Fridge prices are going up, and not just because of inflation. Here are a few major drivers:

• Imported components: Many brands rely on parts from overseas. Currency fluctuations and import taxes can increase the retail price.
• Energy efficiency standards: Newer models are being designed to consume less power. While great for savings long-term, this also raises upfront costs.
• Smart features: Touch screens, convertible compartments, and built-in diagnostics sound great—but often add thousands to the final price.

For buyers trying to balance cost and quality, here are a few tips:

• Check the warranty length – especially for the compressor.
• Ask about servicing support in your city.
• Stick to brands with a local reputation for reliability.
• Compare models at stores like Assaish, where customer service can help guide you to the best choice based on your home type and usage.

So, Is Dawlance Still Worth It in 2025?

If you're wondering whether the dawlance fridge price in Pakistan reflects real value, the answer lies in your needs. Dawlance remains one of the most trusted brands, particularly for buyers in urban areas like Lahore, Faisalabad, and Rawalpindi. Its models are well-suited to Pakistani conditions—something you can’t always say about imported brands.

At Assaish home appliances, many customers find the sweet spot between price and long-term reliability with Dawlance models. From compact single-door options to spacious inverter-based designs, the brand has adapted well to modern Pakistani needs without completely losing touch with affordability.

Still, it’s important to remember: what works for one home may not work for another. That’s why exploring real reviews, visiting trusted stores, and talking to knowledgeable sales reps is more helpful than just comparing specs online.

Final Thoughts: Buy Smart, Not Just Cheap

In 2025, buying a fridge in Pakistan isn’t just about comparing prices anymore. It’s about understanding what matters most—energy efficiency, build quality, servicing support, and compatibility with your home’s infrastructure.

Instead of just chasing a low price tag, smart buyers are starting to think long-term. Whether you’re shopping in Lahore’s Hall Road market or browsing online from Sialkot, take the time to assess how your choice will perform over the next 10 years.

Looking for reliable advice or the right fridge for your home? Contact the team at Assaish home appliances for expert guidance and trusted service. They’re more than just sellers—they help you make confident, informed decisions.

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